PJ’s™ Bar and Grill

Located on Chelsea‘s iconic Fulham Road, PJ’s Bar & Grill has remained a firm favourite amongst trendy locals and those looking for a relaxed,

yet sophisticated dining experience in West London. 

The restaurant spans two floors of dining space with a mezzanine level dedicated to drinks and canape receptions in close view of vintage propeller and the bar below.

When the reader will open the
trifold he will find first the
Christmas menu and the PJ’s
presentation page.

The trifold design is based on the PJ’s interior design and style classical and sophisticated also presented in the background image.
The woods decors are
reproduced as a continuos line that frames all the information and gives to old and new customers the feeling to be at the PJ’s.
The frame lines are also used to introduce the Christmas theme 
without exceeding.

The MENU page is the clearer
one; all the info are framed with a gold line divided by simple Christmas shape.

Pricing and private events are
advertised on the “bottles of
champaign” background that
help to remind the reader the
“fun/party” side of the PJ’s.
The lunch and dinner price is
clearly presented and right
positioned to improve that
perception of “right price” to
the customer’s eye.

/Program used/

/ Proposal for PJ’s BAR AND GRILL /