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The Funnel and the Sieve

Lorenzo Bruno 15th July 2019 The Funnel and the Sieve Simplifying by synthesis and reduction When designing a product, or more simply finding a solution to a problem, the process of filtering is key. Once we have clear the scope that will lead our work, we look for...
Focus, Clarity and Simplicity

Focus, Clarity and Simplicity

Lorenzo Bruno 15th July 2019 Focus, Clarity and Simplicity General thoughts on how to build a product When a website (as any other product) is built and maintained with focus on the original main purpose for the website itself to be live  ( information, brand...
Purpose > Feature > Shape

Purpose > Feature > Shape

Lorenzo Bruno 09th August 2019 Purpose > Feature > Shape When changing the order changes the result  Have you ever tried to get out of the house without opening the door first? Or getting ready for a fancy party and putting on your trousers before your...

Sharpening the Ax

Lorenzo Bruno 11th August 2019 Sharpening the Ax 100% time to cut that tree: 80% sharpen the ax, 20% cut the tree  When we face an issue that we need to solve, or a project for which we need to find a solution we can follow mainly two strategies. We could rush to...